Cubic Compass Software

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Mike Leach

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April 1, 2009

Cubic Compass today announced today the release of a new ground breaking technology for creating and managing interactive websites. Dubbed "Neural-Interactive Content Creation", or NIC2, this patent-pending technology allows content creators to interact with an i-Dialogue Content Management System (CMS) via a neurological interface that instantly converts thought patterns into web content, dialogue script, and workflow rules.

"The pace of change in today's environment is just too fast for simple tactile interaction with a web CMS", said Cubic Compass Founder Mike Leach. "Today's websites and portals must respond at the speed of thought".

Beta test user Samuel Anders (pictured below) successfully utilized NIC2 technology to provision, develop, and launch a fully functional website and customer portal in 17 seconds. "I consider myself a 'power user' of technology, so I was eager to plug-in to NIC2 and translate my ideas into a working solution. The results were simply amazing."

The following tasks are just a small example of what can be accomplished in milliseconds using NIC2:
  • Provision new landing pages
  • Change passwords
  • Grant permissions to portal users
  • Publish a press release
  • Add/modify workflow rules
  • Update style sheet
NIC2 is licensed per user and requires a lengthy pre-qualification questionnaire and note from a Doctor before use.

(Actual results may not be identical to those experienced by Mr Anders. NIC2 is not FDA approved and is currently not legal in many countries. Please contact sales for more information)

Posted: Tuesday, March 31, 2009 8:38:03 PM (GMT Standard Time, UTC+00:00)  #   
Comments [1]  | 
Dynamic RSS Feeds are a little known, but powerful feature in i-Dialogue; and when integrated with a cloud data source, such as Salesforce.com, can be used to keep your visitors up to date and pull them into your site.

As users start to adopt RSS Readers for aggregating their news, it becomes even more important for Marketing Managers to become familiar with RSS and how to get mindshare in the "new inbox".

This Wiki article describe how to setup a recruiting RSS feed of recent job postings. RSS feeds are expressed as SOQL Plus queries, so you can add anything to your feed.

The major components to this Dialogue pattern include:
1) Salesforce managed record (Press release, listing, property, etc...)
2) A published RSS feed that displays top 10 or 20 items
3) A click-though landing page that displays record details

Our implementation services team can deploy this Dialogue template in less than 60 minutes. Give us a call to learn more.

 


Posted: Saturday, November 29, 2008 6:04:28 PM (GMT Standard Time, UTC+00:00)  #   
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Is it too late to make 2007 predictions 3 weeks into the year? Here are a few on my mind...
  
 
Google CRM (Phase 1)
 
GMail contact management allows consumers to create their own extensible metadata for managing contacts. Google Apps for your domain allows you to share your contacts with others in an organization.
 
Expect small businesses to start leveraging these features as Google goes head-to-head with Microsoft Live Office (or is it Office Live? I always mix these up) to provide basic CRM needs to small businesses.
 
Later, integration with Google Pages will enable basic "dialogues" through the web, such as Contact Us form collection.
 

Wikis will actually be "Quick" to use
 
The term Wiki has now been stretched far beyond its original intention of being the canonical example of the absolute simplest web collaboration application. Wiki's that require users to login, provide access controls, content versioning, spellchecking, and variable formatting syntax are no longer Wiki's. They are Content Management Systems (CMS).
 
Corporate Wikis will return to their roots and be accepted as un-structured data. Consumer facing Wikis will outgrow their Wiki lineage and become increasingly sophisticated and complicated, but will unfortunately be forever referred to as "Wiki".
 

RSS Takes Off
 
The proliferation of Internet Explorer 7, with its ease of feed subscription, will force more business and consumer users to discover the power of the "little orange buttons".
 

RIAs Emerge for CRM
 
Web-based access to Salesforce CRM will continue to grow, but alternative Rich Internet Applications (RIA) that are designed for low-latency, frequent interaction, offline use will emerge. Customers will have their choice of UI when using CRM, however critical mass adoption of RIAs is still a few years away.
 
 
The following are not related to the business web, but here are a few consumer-related predictions:

Wayne's World for The Web - User Generated Content Will Suck More
 
The increased sample size of user generated content will regress towards the mean and make the appeal of average YouTube videos as captivating as Waynes World cable TV shows :-)
 
However, the desire for 15 minutes of fame will not go away and demand for paid Internet entertainment services will dramatically increase.
 

iTunes Requires A Tune-Up To Continue Growth
 
The inability to preview entire songs before purchase and access the entire song catalogue on demand will result in either a) Consumer dissatisfaction or b) a business model change that more closely resembles Real Rhapsody.
 

"Small Is The New Big" - Convergence can only go so far
 
The Swiss army knife of Phone/PDA/MP3 player will, at best, be an 80% solution for each of the purposes it serves. Expect a return to 100% focused, small, and elegant devices with a price tag to fit.
Posted: Friday, January 19, 2007 8:50:46 PM (GMT Standard Time, UTC+00:00)  #   
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When it comes to managing eMarketing and portal projects, I've always been conflicted about which tools to use for the job.

Traditional "Waterfall" projects involve up front planning using Work Breakdown Structures (WBS), Gantt charts, and involve resource leveling; whereas Agile web development practices use CRC cards, white boards, Wiki's, PostIt Notes, and are keen on lot's of direct customer-developer interaction.

I prefer to use both styles and recently discovered a way to strike a balance between traditional and agile project management using Google Spreadsheets as a project management tool.



Google Spreadsheets (let's call them "GS" for short) are basically a web version of Microsoft Excel built right into the Google platform. I can create spreadsheets using a web browser and send links to other people to view or edit the same spreadsheet.

My GS project template has 5 sheets named "Requirements", "Tasks", "Issues", "Metrics", and "Tests" that closely relate to Agile best practices and principles.

"Requirements" are customer generated "stories" of how the software should behave.

"Tasks" are the individual supporting tasks involved to deliver the requirements. I have a column for estimated hours and a calculated costs column based on a fixed hourly rate.

"Issues" are the inevitable bugs and clean-up items involved with implementing a project. The customer is encouraged to provide feedback on this sheet.

"Metrics" are used to log measurements, typically on a temporal scale such as 2 week iterations. Traditional measurements like "Resource utilization", "Estimate vs Actual" or Agile "Velocity" metrics may be collected.

"Tests" are like Requirements, except they are used to document quantifiable software outcomes, such as "If a customer is from the U.K., the purchase price should include a VAT tax of X%". Example product prices and expected results are defined in the sheet. I envision integrating FIT with this sheet for integrated testing.

To be truly agile, I need to be able to quickly re-prioritize requirements, tasks, and issues based on day-to-day project changes. To do this, each sheet has a Priority column that can be used for sorting rows up or down.

What makes this solution really rock is the ability to publish this spreadsheet online and share it with others. For example, I can easily publish a link to the Project Template you see in the screenshot above.

If I've shared the spreadsheet with a co-worker or customer and they login, I get a pop-up telling me they are online and we can use Google's web-based instant messenger to chat about the project.

Changes are reflected in near real-time and Google does a great job of warning you about potential conflicts if 2 people are updating the same cells.

What if I'm managing 15 concurrent projects and don't have the time to poll each spreadsheet for a status? No problem. GS has a built-in RSS feed that let's me subscribe to spreadsheet activity and let's me quickly see which projects have been updated.



Google's ubiquitous global presence allows our distributed project teams to stay in sync on a master record. This kind of dependence requires the occasional export to CSV or Excel XLS as a back-up measure.

This approach is not a silver-bullet for all the pains of project management, and it does have some down-sides.

Users have all or nothing permission to view or edit the spreadsheet. This means all the project costs (rolled up based on estimates) are visible to internal resources and Customers. This is not a problem in our environment because we have an open, fixed-bid project approach where the customers know what the cost is upfront and Developers are required to provide the estimates (and understand the project costs).

Another security issue is the fact that Google is still largely regarded as a consumer platform in the eyes of many, even though they've made great strides in delivering business quality services. Again, back it up frequently. There is no service level agreement.
 
You'll need a Gmail account to create spreadsheets and so will the people you're collaborating with. This is a free service. Google only requires you to help them with their viral marketing and identity management model.
 
No graphical charting. Not a requirement for agile anyway, but would be nice in the Metrics sheet for time-series analysis.

I took a template approach to creating the initial spreadsheet, but there is no "copy" or "clone" feature (at least that I can see). It takes some finagling to start a new project using a previously exported XLS template.

The "Labeling" concept takes some getting used to. The spreadsheets aren't stored in hierarchical folders. Google encourages you to create as many documents as you want and use customized Labels to tag or archive your docs.

Search does not appear to be supported in the current version (not that I was accustomed to it in Excel). But while you're working in Google it just seems natural to want to use search.

I suspect there will be some Salesforce integration in the near future, which will give me the ability to relate spreadsheets to Opportunities or Accounts. This would be a welcome addition to replace the gap created when the guys at iRows moved to Google.

Posted: Saturday, December 09, 2006 4:15:36 AM (GMT Standard Time, UTC+00:00)  #   
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Microsoft's Internet Explorer 7 web browser was officially launched this week prompting web developers and eMarketers everywhere to download and install it for compatibility testing.

I've been using IE7 Beta for several weeks and noticed the new RSS auto-detect button would only occasionally find a feed on a web page. "Hmmmmm", I thought  "Maybe this is just a Beta thing. I'll wait until the final release to worry about it".


Now, RSS adoption by everyday consumers is probably barely over 1%. However, I've been a firm believer that RSS auto-discovery in browsers will be the key to promoting more adoption (besides calling it anything other than "RSS", like just plain old "News Feed").

All of our web hosting solutions include an RSS feed that aggregates activity across all web applications so that customers and partners can subscribe to a single feed to track discussion forum activity, blog entries, KB article updates, and general news.

So, when I installed the final release and noticed our feeds were still not being auto-discovered, I turned to RSS expert Charlie Wood who pointed me in the right direction to quickly resolve the issue (thanks Charlie!).

The impact of RSS on B2B marketing may take awhile, but features like auto-discover in IE7 will definitely help remove the major barriers to adoption.

Posted: Tuesday, October 24, 2006 7:28:40 AM (GMT Standard Time, UTC+00:00)  #   
Comments [0]  | 
Get the feed They're taking over the Internet... slowly but surely.

Look out! Here's another one rt.gif  Get the feed

But what are they? Well... clicking on one may not reveal much, but the "little orange buttons" are our friends and they're here to stay.

They go by a lot of "techy" names, like RSS, ATOM and "Attention", but basically they give your customers a web address that can be integrated into their desktop, or other applications.

In the case of i-Dialogue Customer Portal, they keep your customers attention by streaming your portals activities right into their applications, like Microsoft Outlook, Google News Reader, or Internet Explorer.

Imagine your customers seeing headlines from your web site like "New Product Release from XYZ Corp Hits the Market" right next to their Inbox?

Blog entries, message boards, knowledge base articles (from Salesforce.com Solutions), and new web pages.... they're all combined into one feed.

So go ahead...click on one Get the feed. They won't bite ;-)

But before you do, check out a few of these fine RSS readers. In fact, you may consider bundling the announcement of your portals RSS feed with the ability to download any of these readers:

Attensa: Great for organizing feeds in Outlook.
Bloglines : The leading online, hosted RSS feed aggregator.
Newsgater: Offers both installed and online readers.
Feed rinse: Clever web site that filters feeds before they get to your reader.
Posted: Friday, May 19, 2006 12:41:30 AM (GMT Standard Time, UTC+00:00)  #   
Comments [0]  | 

RSS feeds (Really Simple Syndication) are basically just headlines that customers subscribe to and monitor. If they see something tantalizing, they'll click on it and read the details on your customer portal.

But RSS adoption is currently struggling for adoption. Consider what a customer must go through today to subscribe to a RSS feed:

1. Customer notices RSS button on web page (or "XML" or "ATOM") and clicks on RSS button. A blob of incomprehensible XML appears in their web browser.
2. Customer copies the URL Address of the RSS feed onto their clipboard.
3. Customer changes application context and opens their RSS aggregator/new reader.
4. Customer clicks on "New feed".
5. Customer copies RSS URL Address.
6. Customer enters other relevant notes and meta data.
7. Customer clicks Save.

Despite these 7 steps, the benefits to using RSS far outweigh the pains for people who monitor the headlines of several web sites a day. But for the average person, these multiple clicks and actions are a usability barrier.

Recently, browser plug-ins have become available the detect when a RSS feed is available and will allow a customer to add a RSS feed in one-click; maybe prompting the customer to categorize the feed much like a "Favorites" bookmark gets cataloged today.

This feature is anticipated to be built into several next generation application, such as Internet Explorer browser, Outlook, and Firefox within the next 12 months; so within 4-6 years Marketers should expect a critical mass of customers to have the ability to easily aggregate a web site with a single click.

RSS readers will likely become a free commodity tool since the real money will be made in advertising and click-throughs. Expect Google and others to help businesses drive even more traffic to ad-bearing web sites with free plug-ins and utilities.

Writing an effective RSS headline is no different than writing an effective press release. The first measured "conversion" is simply a click on a headline, which must catch the customers eye with a tantalizing message.

As mentioned in a previous log entry, Marketers also have the ability to execute some i-Dialogue decision tree rules and sending targeted content headlines instead of general broadcasts (assuming a self-identified RSS subscription occurred with a parameterized URL).

Is it better to have multiple RSS channels or a single RSS channel? The benefits to multiple channels is the user is left to decide which topics are most relevant to them, but you may miss out on advancing the relationship with a customer if they only get a single view of the company.

I recommend that businesses only have one primary RSS feed that gets the bulk of your publishing focus. This will ensure high frequency of new content (which search engine spiders will love) and will condition the customer to "stay on top" of your latest news.

A single RSS feed is all that is needed for the first 4 stages of your customer life-cycle:
Awareness
Education
Evaluation
Acquisition

Once a customer matures into later life-cycle stages of Service and Growth, they will naturally explore the deeper reaches of your customer portal and subscribe to specific discussion forums and knowledge base categories.

So, assuming you're publishing only one RSS news feed, how are you to sustain the frequency of content needed to keep a prospect or customer engaged? The answer is a hybrid of good old PR copy writing and automation.

The RSS feed to your customer portal will be a combination of headlines that you publish interspersed with non-deterministic events, such as new knowledge base article headlines and discussion forum headlines.

Posted: Saturday, January 21, 2006 6:18:50 AM (GMT Standard Time, UTC+00:00)  #   
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Definition of acronyms and terms used on this blog:

B2B = Business to Business
B2C = Business to Consumer
CRM = Customer Relationship Management
iCRM = Internet CRM
RSS = Really Simple Syndication
SEO = Search Engine Optimization
PPC = Pay Per Click
SERP = Search Engine Results Page
CPM = Cost Per Thousand (from Roman numeral "M")
WSS = Web Self-Service

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Posted: Sunday, January 15, 2006 11:14:14 PM (GMT Standard Time, UTC+00:00)  #   
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RSS feeds can be personalized to individual customers preferences, but don't to offer anonymous feeds as a common courtesy.
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Posted: Wednesday, August 10, 2005 11:44:55 PM (GMT Standard Time, UTC+00:00)  #   
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