It's worth noting at least once in this blog the difference between a "360 view of the customer" and the "i-Dialogue 360" methodology.

I'll use both terms occasionally and they do share a common term.

A "360 view of the customer" refers to a holistic view of a singular customer, while "i-Dialogue 360" refers to a holistic view of all your customers within the context of your customer lifecyle.

A "360 view of the customer" typically implies integrating front and back office systems, whereas "i-Dialogue 360" is usually a front-office process for managing customer relationships.