Mike, how about seeing this feature within your system for our customers?

For instance, it would be great to allow our 'charter' customers the ability to pay online and record this transactional item in sforce.

But, then again, there is a ugly beast lurking below the surface as then we would need some accounting integration with MYOB...which will not happen!

Plus, the existing sforce appexh accounting integration applications out there are pretty pricy and their is a complex customization route to go through to get there.

This is one area I see netsuite as being extremely powerful. They have built a customer-inventory-accounting application with strong website integration modules that really benefit the small biz owner. Once they have 'webservices' off the ground they will be firing.

At the moment we use a third party database product to allow us to take charter bookings online. But it is duplicating some of the functionality of our internal myob accounting package which our CEO is dead against.

In fact, as you point out, any time you duplicate or replicate you are opening yourself up to problems.

My personal preference would be to use SFDC Assets to record payment transactions (you can rename the Tab to "Charters").

AppStore will be useful for paying for i-Dialogue hosting services.

The need for Front/Back Office integration is always a strong sign of implementation maturity. We're implementing a $20 per month QuickBooks integration module for our own business, but a mid-market company would probably get immediate ROI from a robust $50K+ integration package and service.