The convergence of email, content management, web forms, and CRM in a single solution like i-Dialogue can provide great power, but "with great power comes great responsibility", and one of those responsibilities is CAN-SPAM compliance.

You'll notice that every email sent from an i-Dialogue portal includes an opt out link and your organizations address in the footer by default. This is to ensure that your customers always have the option to "opt-out" of future email communications and even contact your physical address in writing or by phone to make this request (you have to honor any channel).

Great thought has gone into making it convenient for your customers to opt out... but there are controls in place to ensure this feature does not get abused.

For example, when viral marketing activity occurs, customers are usually forwarding their emails to their friends and family. What happens if one of these people click on the opt out link?

Not to worry. i-Dialogue has some basic protective measures to ensure only the original email recipient can opt out.

The final key to CAN-SPAM compliance is data integrity. When a lead or customer opts-in or out via the portal, this bit of information (and it is quite literally a "bit" ) makes it back to Salesforce.com and updates the related "Email Opt Out" field within the hour.

Most, if not all, email marketing vendors on the AppExchange will respect and adhere to the setting of this field, further validating the tremendous value of making Salesforce.com data the master record for all your Leads and Contacts.