Problem: You need to create several personalized landing pages that have similar content, so you cut-and-paste the content from another page.

Google crawls your site, finds the duplicate content and penalizes your Page Rank because your site has the characteristics of a spam farm.

Background: Unscrupulous Search Engine Optimization specialists have in the past created hundreds and thousands of mock pages with nearly identical content in hopes of fooling the search engines into thinking their site is more focused on a particular keyword than the competition.

Therefore, Google bot has been modified to look for these "farms" of spam pages that contain duplicate content and remove them from the search results.

Solution: How does a honest Marketer go about creating several personalized landing pages that contain some overlapping or duplicate content? You simply tell Google bot to ignore the duplicate pages.

Here's how to do this in i-Dialogue:

1) Login as a site admin or publisher.
2) Create the personalized page with duplicate content.
3) Select Edit Page Content from the Tools menu
4) Un-Check the "Allow Robots to Index This Page" "Allow Robots to Follow Links on this Page" option and then click Finished (see screenshot below).

When Google, or any other META tag confirming robot, visits your landing page, the bot will simply ignore the duplicate content.