Here's an internal marketing campaign that didn't make the final cut... but I thought it was pretty clever.
The idea was to differentiate interactive customer portals from traditional "brochureware" sites.

bro-chure-ware (br-shr-wâr) noun Brochureware refers to Web sites or pages that are produced by taking an organization's printed brochure and translating it directly to the Web without regard for the possibilities of the new medium. In extreme cases, all the copy in the brochure will be used as-is and visual images will be copied as well. The result will almost always be static and uninteresting. While a Web site can be thought of as an "online brochure," most designers suggest taking advantage of the Web's interactive and dynamic capabilities, including hypertext, built-in programming, and streaming video. Reference: Whatis.com definition for "brochureware" Need to upgrade your web site? Try i-dialogue.com!