Wow. What a day..... I don't even know where to begin. Oracle acquires Seibel, eBay acquires Skype, Salesforce.com announces their AppExchange, and the lights go out in the middle of Microsoft's PDC in LA.

San Francisco is certainly an exciting place to be on days like this. I was in attendance for Marc's keynote today where he enveiled AppExchange, which really begins to realize the promise of a composite application platform where developers upload "applets" which can be deployed on-demand by any customer.

AppForce will allow for direct integration with i-Dialogue with custom tabs for campaigns, content management, RSS Feeds, event tracking, email, and Lead management.

AppForce will encourage more developers to create and deploy applications directly on SalesForce.com instead of simply adding links to SalesForce pages to seperately hosted applications.

The following screenshot shows the use of SalesForce CustomForce to create custom tabs and entities that reference i-Dialogue data. The new App export feature will allow us to export this desktop for use by any SalesForce customer and manage your customer portal directly through SalesForce.