Problem: Web publishers cannot anticipate customers preferred font size.

Solution: Provide a dynamic font resizer on all web pages.

Would you prefer all web page fonts to be this size? Or how about this?

Today's Internet allows customers to choose their preferred font size and dynamically reformat web pages. One example is the Masters golf tournament web site that allows visitors to view the leader board scores in 3 different font sizes.

Unfortunately, most customer web sites are designed using a "one size fits all" approach that leaves customers squinting at small fonts and generally having a negative customer experience.

I jokingly refer to web developers that use a single font size as "carrot eaters" (but it turns out that eating carrots to improve your vision is an urban myth ).

Some tips to consider when designing customer facing web pages:

• Design copy to be viewed in at least 3 sizes (Small-Medium-Large).
• Provide a dynamic font resizer on each page and remember each customers preferred setting.
• Not all text needs to be resizeable. Usually just the main body is required. Navigation menus, headers, and
• footers provide a better frame for the main body if their size remains static.

This online demonstration shows an i-Dialogue web page template with various sizes of resizable text.