2 new i-Dialogue worksheets are available to help Marketers define their online marketing campaigns.

The Drip Campaign Worksheet helps to define a series of email auto-responders over a finite campaign duration, such as a 30 day download trial period.

For example, "Day 0" is defined as the day when a Lead first registers to download a white paper. On Day 3, you might automatically send a follow-up email with a personalized introduction. On Day 10 you might send a purchase offer or coupon, and so on.

The Tiered Collateral Worksheet is useful for defining what you're willing to give in exchange for self-identification information.

For example, you may provide access to a white paper in exchange for a verifiable email address, but require a first name and phone number for an online test drive or product demo.

These worksheets compliment each other in that auto-responder email messages may contain a personalized call-to-action that offers increasingly more marketing collateral in exchange for more personal self-identification, such as in a Rogers and Peppers 1-to-1 style of marketing campaign.