Colin Powell - General Colin Powell took the stage at Dreamforce to kick-off the days sessions and, in my opinion, made for a tough act to follow. Aside from my deep personal respect for the man (I served under him in the military many moons ago) he absolutely captivated my interest with his unique perspective on recent world events.

His ability to express strong, commanding leadership and humility was endearing to all.

Appy Awards - Marc and Jim Steele took the stage from 2-3PM to hand out several awards to customers and partners. Great to see customers get recognized for their work. Amazing to see deployments with more than 1,000 seats.

More on Apex - The key architects/developers of Apex took the stage in a revealing 1 hour session that delved into the new Apex language syntax and script governing architecture. Apex will allow even richer Internet dialogues with Leads and Contacts with the ability to create Triggers on record updates.

For example, today i-Dialogue can auto-create a Task for Salesforce reps when any number of web events occurs (called Actionable Events). An Apex trigger monitoring the i-Dialogue Web Event records will be able to evaluate even more complex web interactions and take a variety of actions, such as sending a follow-up email to a Case Study download event.