The i-Dialogue 360° solution is premised on helping businesses manage the entire customer lifecycle. The 'cycle' term simply refers to a businesses objective to create repeat customers.

Effective relationship marketing views customers as progressing through various stages in a lifecycle. Below is the cycle we use in i-Dialogue 360°.

Prospective customers enter the cycle as they become aware of an organizations products or services. They may then subscribe to a newsletter, drip-campaign, or do some other research to educate themselves about your solution.

Many customers prefer to take a test drive and evaluate a product before purchase. Service oriented businesses might offer a free consultation visit.

A prospect becomes a customer once their business is acquired, and from there the customer immediately enters a service and support relationship.

Persuading customers to upgrade or try new products is common in growth or expansion campaigns, where you're simply trying to make customers aware of a new solution, educate them, and encourage the cycle to repeat.