Cubic Compass Software

iGrafx Resource Center and eStore

iGrafx Challenges

  • Successive web lead inquiries result in duplicate Leads (45% dupe rate)
  • Unable to grant access to online product resources to qualified prospects
  • Limited sales follow up on 30 day trial software campaigns
  • Zero visibility into types / frequency of visitors and resources downloaded

iGrafx Results

  • Reduced duplicate leads from 45% to 1%
  • Increased lead conversion rate with email campaigns, lead management and lead nurturing
  • Non-technical users manage and customize eStore and Resource Center
  • Integrated eCommerce and reporting increases revenue and improves productivity
  • Improved customer experience with breadth of self-service offering
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